Social Media AdvertisingSocial Media Is Good for Your Business Have you ever wanted to delve into social media advertising, but have felt overwhelmed? Let us help you succeed with a results-driven social media marketing campaign. As a premier Social Media Agency Denver, Colorado, our firm offers a robust portfolio of social media advertising services. Our services include content creation, web design, and campaign planning to help you find success on social media. Our team of content and copywriting experts will assist you in creating a comprehensive brand campaign that will reach your customers and guarantee results. We are up-to-date on the latest best practices and ever-changing ad specifications for each platform, and we are experts in campaign optimization across all digital platforms. Additionally, we will use SEO (search engine optimization) optimization techniques to ensure that your web site is in the best possible position to succeed not only in your paid campaign, but also in Google's organic search results. No matter the platform, and no matter your location, Mobius Leads | Denver digital agency is here to help your business succeed. |
Facebook Working For You
All our campaigns begin with a rigorous Business Page audit that will ensure your Page meets the needs of your customers. No Page? No problem. We will help you create and manage a robust, informative page that will work in tandem with your web site.
Facebook is an excellent choice for many advertisers because of its unique targeting capabilities. Advertisers have the ability to cast a wide net and reach a broad audience, or choose granular targeting options based on proprietary user data. Additionally, companies have the ability to import data to better reach their customers. Whether this is third-party data, customer data, or past website visitors, there are endless possibilities when it comes to building an audience.
In addition to its premium targeting capabilities, Facebook offers an array of different types of marketing. Ads can be embedded within users' News Feeds or placed in the right-hand sidebar on the desktop site. Facebook also offers ad space within a network of websites in the form of traditional display ads (similar to Google's AdSense platform). A variety of multimedia options are available in combination with each of these ad types. Photos or videos will help draw in a user's attention, while the content will tell your story. Carousel ads are an option for driving users to different landing pages on your website or showcasing specific products and/or services.
You also have the ability to choose different goals for your advertising campaign. A few examples include:
All our campaigns begin with a rigorous Business Page audit that will ensure your Page meets the needs of your customers. No Page? No problem. We will help you create and manage a robust, informative page that will work in tandem with your web site.
Facebook is an excellent choice for many advertisers because of its unique targeting capabilities. Advertisers have the ability to cast a wide net and reach a broad audience, or choose granular targeting options based on proprietary user data. Additionally, companies have the ability to import data to better reach their customers. Whether this is third-party data, customer data, or past website visitors, there are endless possibilities when it comes to building an audience.
In addition to its premium targeting capabilities, Facebook offers an array of different types of marketing. Ads can be embedded within users' News Feeds or placed in the right-hand sidebar on the desktop site. Facebook also offers ad space within a network of websites in the form of traditional display ads (similar to Google's AdSense platform). A variety of multimedia options are available in combination with each of these ad types. Photos or videos will help draw in a user's attention, while the content will tell your story. Carousel ads are an option for driving users to different landing pages on your website or showcasing specific products and/or services.
You also have the ability to choose different goals for your advertising campaign. A few examples include:
- Awareness - If you are hoping to raise brand awareness, you can run a campaign designed to get the most impressions.
- ROI - If you want to make sales, you have the option for an ROI-driven campaign which self-optimizes to drive purchases on your website.
- Page Interaction - if you want users to interact with your business' Page, you can run a Page Likes campaign designed to drive traffic to your Page
Reaching Your Audience on Instagram
Instagram has many of the same features and benefits as Facebook since they are owned by the same company and use the same advertising platform to reach your target audience. However, Instagram is unique in its aesthetic nature, since photos and videos are the main post format for this platform.
In addition to ads purchased directly through Instagram, there is also the opportunity to hire #influencers to circulate your brand's message. Influencers are individuals who have a large following on social media. The sheer size of their audience allows them to collaborate with brands whose target audience matches the demographics and psychographics of the influencer's audience. Because influencer ads appear more organically than placements purchased through Instagram's Ad Manager, users are more likely to interact with them. An influencer post is similar to a recommendation from a friend for a given product or service. Influencers are often experts on their audience, and have the ability to add a unique and creative flair that is sure to resonate with your customers.
Although our firm works with clients nationwide, we specialize in helping advertisers from our hometown of Denver, Colorado. Don't believe us? Check out our reviews on Google from former satisfied clients.
Instagram has many of the same features and benefits as Facebook since they are owned by the same company and use the same advertising platform to reach your target audience. However, Instagram is unique in its aesthetic nature, since photos and videos are the main post format for this platform.
In addition to ads purchased directly through Instagram, there is also the opportunity to hire #influencers to circulate your brand's message. Influencers are individuals who have a large following on social media. The sheer size of their audience allows them to collaborate with brands whose target audience matches the demographics and psychographics of the influencer's audience. Because influencer ads appear more organically than placements purchased through Instagram's Ad Manager, users are more likely to interact with them. An influencer post is similar to a recommendation from a friend for a given product or service. Influencers are often experts on their audience, and have the ability to add a unique and creative flair that is sure to resonate with your customers.
Although our firm works with clients nationwide, we specialize in helping advertisers from our hometown of Denver, Colorado. Don't believe us? Check out our reviews on Google from former satisfied clients.