Improving Your Local Map RankingIf you operate a Denver business, getting found on Google Maps can be critical to your business’ success. While the search engine giant is never going to tell business owners the exact algorithm that it uses to choose what order businesses appear in the pack, some essential clues can help ensure that one of them performing high in the ranking is yours. Letting Mobius Leads SEO Denver Improve your ranking can add money to your company's bottom line. Does your Business Appear on Search Engine Maps It is almost impossible to rank if you do not create a listing for your business. Go to Google.com/maps and enter your business name in the dropdown menu. If your business is listed, then you already have a listing. If it does not, then you will see the option to add your business. Follow the easy step-by-step instructions to add your business because it is nearly impossible to appear in the ranking unless you follow this step. Spend a few extra seconds to make sure that your business is listed in the correct category or choose the option best fitting your entity. |
Gather and Create Citations You should be creating and claiming as many citations across the web as you can get. An excellent place for many businesses to start is to join the chamber and any related professional organizations. Think about where your clients are going to look when they want to read reviews of your company and claim those reviews. Communicate with people leaving reviews where possible. Make sure that your company’s name, address and phone number are the same across the web. If you need help doing any of these activities, then let us know. We would love to discuss the possibility of working together to get your business rated higher in local map packs. |
Post Regularly
You should be posting to your Google My Business account often. You can display many different things, and this is a great way to build your SEO across the web. Use this space to tell customers about your company, upcoming events, special hours, sales and many other things. You can post written words, photos or videos. The point is to show your clients that your Denver business is very active in marketing your business and meeting their needs.
You should be posting to your Google My Business account often. You can display many different things, and this is a great way to build your SEO across the web. Use this space to tell customers about your company, upcoming events, special hours, sales and many other things. You can post written words, photos or videos. The point is to show your clients that your Denver business is very active in marketing your business and meeting their needs.
Create a Local Emphasis on Your Website
You can take several steps to show your clients and the search engine giant that you are a business operating in Denver. There are several steps that you should consider taking to put this emphasis on your website, including:
You can take several steps to show your clients and the search engine giant that you are a business operating in Denver. There are several steps that you should consider taking to put this emphasis on your website, including:
- Use your location in your page title tag, header tag and meta description
- Utilize schema markup to show that you are a local business
- Talk about events and news articles affecting your service area in your blog
- Put your address clearly in the footer or header that appears on every web page
- Create landing pages for Denver and surrounding towns
Claim Your Listing
You need to create a Google My Business profile or sign in to your current one to claim your listing. Make sure that all the details, such as name, address and phone number, match exactly. Additionally, while you are there, look at your business description and see if you can find any more optimization methods to help real clients find your business.
You need to create a Google My Business profile or sign in to your current one to claim your listing. Make sure that all the details, such as name, address and phone number, match exactly. Additionally, while you are there, look at your business description and see if you can find any more optimization methods to help real clients find your business.
Add Optimized Photos
The search engine company wants to see that you are an active business, and a great way to prove that to the search engine is to add photos to your listing. Choose pictures that showcase the services or merchandise that your company offers and that consumers will find attractive. Hiring a professional to take the photos is often a good idea because without crisp images, the search engine will show an unattractive generic location. Secondly, these are often the first time that a potential customer will be introduced to your business, and you cannot undo a bad introduction. This is another excellent place to utilize your keywords to improve your SEO optimization. |
Utilize Links You should also be networking with other local businesses that are attracting the same type of customer. For example, if you are a Denver plumber, promote a nearby electrician on your site in exchange for the same courtesy. |
Encourage Customers to Leave Reviews
The search engine giant counts on reviews left by real customers to tell them if they should trust your company. Businesses with more four-and-five-star reviews rank higher in the pack, so ask your customer if they will leave you a review when they are most likely to be the happiest with your company. Respond to all reviews. Improve your SEO when possible by using keywords. Do not stress too much if someone leaves you a bad review. Ask them to contact you personally so that you can handle the matter to their satisfaction.
The search engine giant counts on reviews left by real customers to tell them if they should trust your company. Businesses with more four-and-five-star reviews rank higher in the pack, so ask your customer if they will leave you a review when they are most likely to be the happiest with your company. Respond to all reviews. Improve your SEO when possible by using keywords. Do not stress too much if someone leaves you a bad review. Ask them to contact you personally so that you can handle the matter to their satisfaction.
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